USA Today is hardly cutting-edge as journalism goes, but publicity is publicity:
www.usatoday.com/story/studiog/life/2025/10/07/asteroid-mining-brings-private-companies-into-the-space-race/85710633007/
Hope Hodge Seck Oct 7 Asteroid Mining, a Gold Rush in Space
Note that the URL ‘title’ is horrendous. Private companies defy traditional notions of a “Space Race”. If anything, there’s a second-mover advantage, so these for-profit groups are not racing. The term “NewSpace” better encompasses a transformational change in operations. Oh well- the article quotes Joel Sercel of TransAstra, and who can omit AstroForge.